Tinius Digest May 2021

59 percent have either not heard of content marketing or do not understand what it is. Only 32 percent understand what the term ‘content marketing’ means.

41 percent of Norwegians say they have clicked on what they thought was a news article, but which turned out to be advertising.

When the participants in the survey were asked to distinguish between news articles and content marketing, 58 percent answered incorrectly on one or more articles. Only 42 percent managed to differentiate between all the articles.

Those under the age of 24 and over 60 found it most challenging to differentiate between content marketing and news articles. Among those over the age of 80, only 18 percent managed to determine all editorial articles from content marketing advertising.

Online violence against women journalists has worsened in the context of the COVID-19 pandemic. Nearly three-quarters (73%) of women journalists have experienced online violence.

Threats of physical violence (25%) and sexual violence (18%) were the two most common online threats against women journalists.

One-fifth (20%) of survey respondents have been attacked or abused offline in connection with online violence they had experienced. This includes physical attacks and offline abuse and harassment that is seeded online and legal harassment enabled and reinforced by online violence. 

When asked ‘How does the level of online violence you experience affect your journalism practice and your interaction with sources/audiences?’, 30 percent answered that they self-censored on social media. 20 percent described how they withdrew from all online interaction. 

Facebook is rated the most dangerous of the top five platforms/apps used, with nearly double the number of respondents rating Facebook ‘very unsafe’ compared to Twitter. Despite fledgling responsive efforts and stated commitments to enhancing journalists’ safety on their platforms, the social media companies are failing to stem online violence against women journalists.

Long-term ephemerality suggests adding an ‘expiration date’ to content that is currently designed as permanent, for example, content on social media ‘Feeds’. Automatic deletion of all social media posts may serve to protect user’s digital legacy.

Short-term ephemerality (6-12 hours) limit exposure and supports identity exploration – like attempts to share content different from what people usually share, revealing and trying new parts of their evolving identity. 

There are two main arguments against the more widespread use of ephemerality. First of all, data longevity is essential for sustaining knowledge over time and supporting interpersonal communication. Second, ephemerality may strengthen the fear of missing out on content and create a need to log on more often.

Being corrected by another user for posting false political news increases subsequent sharing of low quality, partisan, and toxic content.

The effect was observed for retweets and not primary tweets, showing an urge to confirm more widespread support for the narrative in the false political news shared.

Being corrected increased the partisan slant of content retweeted by the user in the 24 hours following the correction. Being corrected also significantly increases the language toxicity of retweets.

The younger you are, the more often you listen to podcasts. There is a significant difference between people under and over the age of 44. In Sweden, 75 percent of podcast listeners are under 44 years.

Podcast listening is still growing, but the growth has slowed down. The weekly listening in Sweden is now 29 percent (2,5 million swedes) and 31 percent in Norway. 

Both in Norway and Sweden, podcast listening is mainly an urban phenomenon. In Sweden, 75 percent of podcast listeners live in Stockholm, Malmö, Göteborg or other larger cities.