Gunilla Asker enters the board of the Tinius Trust. Gunilla is the new deputy member for Kjersti Løken Stavrum, thus replacing the position previously held by Anette Novak.

Gunilla Asker is in late September assuming the role as SVP Marketing at ICA Sweden AB. She was previously the CEO of the Swedish daily Svenska Dagbladet (SvD) from 2009 – 2018, responsible for developing and implementing SvD’s multichannel strategy which aimed to meet digital market and business needs. She first entered the media sector in 2005, joining SvD as Marketing and Sales Director.

After graduating from Uppsala University in 1988 with an International MBA, Asker joined Unilever as a trainee and then spent 13 years with them working in the areas of strategy, branding, marketing and sales. She was later Vice President for Marketing and Corporate Communications at SJ AB (Swedish Rail) before becoming Division Manager of Custom Research at Research International.

– Gunilla has solid experience from working with business strategies and digitalization processes within the media business. She has extensive knowledge about the media industry at large, and in-debt insight on Schibsted. We look forward to Gunilla sharing her knowledge, insight and experiences with the Board, says Kjersti Løken Stavrum, CEO of the Tinius Trust.

We welcome Gunilla to the board.